AKQA São Paulo, Mono and Prodigo get united to create the intimate and sensitive film “Friendly Arms”, the story of how a shy boy without arms is encouraged to dance without inhibition thanks to the playful encouragement of friends. All started with the film’s protagonist inspiration, the boy Samuel, who received treatment from AACD Hospital after losing both arms while kite flying.

The film was exhibited on Teleton, accompanied to a special live dance performance featuring Samuel and actress Duda Pimenta (“The Adventures of Poliana”) on Saturday, November 10. All compose with the charming and emotive track ‘Leo’, of Norwegian artist Mari Persen.

Edson Brito, Head of Marketing at AACD said: “I hope this loving, delicate film will raise awareness, encouraging Brazilian and international audiences to make donations for our vital and continuing work.” Donations can be made through SMS, Facebook Messenger, WhatsApp, QR Code and Pic Pay.

AKQA Executive Creative Directors Hugo Veiga and Diego Machado said: “Combining the poetic possibility of animation with a humane story rooted in truth, this film hopefully conveys how a small kindness makes the biggest difference, reinforcing the belief we all need support. The film is both a meditation and a call-to-action inspired by the enchanting innocence of childhood.”

Mono Studio directors, Bruno Bask and Eduardo Nakamura said: “In this film, we could amplify how soulful attitudes can transform lives. Samuel’s spirit and courage to overcoming physical trauma and emotional barriers became our motivation, encouraging everyone to immerse themselves in the project and appreciate the joy of living.”

 

Our heartfelt THANKS to all the ones who make this idea turns into reality!

 

Meio e Mensagem – “Campanhas da Semana”

Adweek – “This Heart-Melting Animated Short Shows the Intimate Power of Kindness and Compassion

Site AKQA – “Nurturing Harmony

AACD e AKQA:

Friendly Arms

Film: “Friendly Arms”
Agency: AKQA
Client: AACD

Media: Tv, Internet
Direction: Bruno Bask and Eduardo Nakamura
Technical: Animação 3D
Production: Mono Studio
Soundtrack: Norwegian artist Mari Persen’s original ‘Leo’

 

Animation Director: Bruno Bask and Eduardo Nakamura
Production Director: Rui Okusako
Art Director: Eduardo Nakamura
Project Management: Virginia Carvalho
Assistent Director: Thayne Waleska
CG Supervisor: Rodrigo Augusto
Coreography: Barbara Costa, Bruno Bask, Eduardo Nakamura, Fabio Pugliese, Leonardo Krause, Lucas Malaquias, Radamés Araujo, Renan Nunes, Samuel Sathler e Thayne Waleska
Modeling/Texture/ Rig: Daniel Brito, Eduardo Nakamura, Gabriel Mengui, Gabriel Pieri, Henrique Ribeiro, Leandro Marcondes, Raquel Tamashiro, Rubens Alves.
Storyboard/Animatic: Eduardo Nakamura, Eric Barbosa, Lucas Malaquias
3D Layout: Leonardo Krause
Animation Supervisor: Radamés Araujo
3D Animation: Ary Monteiro, Barbara Costa, Fabiano Gama, Fabio Pugliese, Felipe Carpinetti, Flávia Trevisan, Lucas Barbosa, Murilo Barbelli, Patrick Botton, Radamés Araujo, Renan Nunes, Rogério Britto, Samuel Sathler, Yuri Gnu
Lighting/Render: Rodrigo Augusto
Compositing/ Montagem/ Finalização: Lucas Malaquias, Marco Antonio, Rui Barbosa, Rui Okusako
Attendace/Adm: Marianna Hiemisch, Jéssica Reis, Mônica Nogueira